Sealane Marketing believes that understanding the roots of the industry that we serve has been and continues to be critical to our success. So every Thursday, we plan on sharing what we call an "Industry Throwback" in which we give a glimpse of our industry's history.
"Robert Bell tells his story of being a lifeguard in Miami Beach in his early to mid teens. While working as a pool boy at hotels such as the Fountainbleu, he was exposed to the number of suncare/tanning products available. This knowledge and firsthand experience would become the basis for his passion and thoroughness in creating the best suncare products on the market all the while building an ever evolving and growing business model.
In 1981, armed with a recent bachelor's degree from Florida International University, 21-year-old Bell took on the reigns of building the Banana Boat brand from its very beginnings. A foundational lesson from a FIU marketing course was a concept known as the “4 Ps”: Product, Price, Place and Promotion.
Over the coming years, Bell discovered a 5th P — that being People — as he surrounded himself with a quality team of business players to help develop the Banana Boat brand of suncare products.
With innovative products including the introduction of SPF 23 when the industry standard was 15, about the time back in 1987 when then President Ronald Reagan was diagnosed with skin cancer on his nose, the brand was No. 3 in the USA by the end of the 1980s. A sixth P being Promotions also played a significant role in Banana Boat's growth with product endorsees Christy Fichtner, Miss USA 1986, and Olympic Gold Medal Diver, Greg Louganis also in '87"
- Source: www.robertbell.com
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