Sealane Marketing believes that understanding the roots of the industry that we serve has been and continues to be critical to our success. So, every Thursday, we plan on sharing what we call an "Industry Throwback" in which we give a glimpse of our industry's history.
"“THE BEEF PEOPLE” — Winn-Dixie has been associated with Jacksonville for so long that it’s hard to believe that it didn’t originate here. Company founder William Milton (W. M.) Davis hailed from Texas. In 1913, he bought a Burley, Idaho, general store and renamed it “Davis Mercantile.” Taking the advice of his brother Carl, however, W. M. moved to Florida during the Land Boom of the Twenties. He purchased a Miami store, the Rockmoor Grocery, and his family changed its name to “Table Supply” in 1927. It began to branch northward to Tampa and the central part of the state."
Fast forward...
"THE W/D NAME — A red letter date came in 1952, when Winn & Lovett was listed on the New York Stock Exchange. It proved the first Florida industrial corporation to do so. Three years later, the name “Winn-Dixie” was adopted after the purchase of 117 Dixie Home supermarkets in the Carolinas. The Dixie Home leaders requested that “Dixie” be kept as part of the title. Can you picture the checkmark in the Winn-Dixie logo? It comes from the logo of another grocery chain, Kwik Chek, which had joined the Winn & Lovett company sometime in the early 1950s. The name Kwik Chek first appeared in a 1953 Winn & Lovett annual report but there were no newspaper notices of an acquisition or merger."
- jaxhistory.org
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