Sealane Marketing believes that understanding the roots of the industry that we serve has been and continues to be critical to o...

Sealane Marketing believes that understanding the roots of the industry that we serve has been and continues to be critical to our success. So every Thursday, we plan on sharing what we call an "Industry Throwback" in which we give a glimpse of our industry's history.

For 78 years, Coppertone products have helped the American family stay well protected in the sun. Developed in 1944, by Benjamin Green, a WWII airman, Coppertone was at first a sunscreen with the primary purpose to protect soldiers from the sun. As time went on and Green became a pharmacist, Coppertone's Suntan Cream was born. According to the official Coppertone website, Green was so hands on that the original mixture was created on his wife's stove and tested on his own head.

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